Services

Whether your objective is moving legislation, fighting for budget or program priorities, building public support for an initiative, or electing a candidate, Paschal│Roth Public Affairs will develop the right message and make sure it reaches the right audience. We will deploy a mix of strategies that makes sense for your issue and meets your budget.

We offer:

Message Development and Delivery

Just as important as having the right message is making sure it is heard by the right people. We will craft a message that cuts through the political noise and gets noticed by decision makers.

  • We will work closely with you to develop a comprehensive plan to achieve your communications goals, and we'll execute that plan, down to the last detail.
  • We live and breathe California politics and policy so you can count on us to make sure your message is timely and relevant.
  • Our sharp and persuasive writing means you will have all the tools you need to reach the audiences you care about -- including speeches, op-eds, talking points, position papers, press releases, and letters to the editor.

Earned Media

When it comes to generating the best news coverage for your issue, the “who, what, when, and where” of your communications matter. Highlighting the voices of elected officials and candidates, as well as ordinary people who too often don't have a voice in politics, we've generated memorable stories in every California media market and in key locations across the country.

  • We have on-the-ground experience building newsworthy events, from top-to-bottom.
  • We are proactive in identifying opportunities to disseminate your message and when required, we will be ready with rapid response to capitalize on developing news.
  • Even as the news industry is rapidly changing, we maintain our close relationships with reporters in traditional media outlets. In addition, we make the most of new media opportunities including blogs and social media to reach new audiences.

    • Coalition Building

    • We will build on our extensive relationships with labor, education, environmental, elected and public policy leaders to mobilize support for your initiative.
    • We'll make use of the latest in internet advocacy strategies to advance your cause.