Political Communications
As veterans of California politics, Paschal|Roth specializes in sharp and targeted message delivery. Our depth of experience will give you a commanding insight into what piques the interest of news reporters, drives stakeholder groups, moves public opinion, and how to navigate even the most delicate debates.
Campaign Strategy for Ballot Measures & Legislative Issues
Our firm has taken the lead on some of the most contested issue campaigns in California in recent years. From major legislative fights to ballot initiatives – we’ve spent the last two decades crafting winning campaigns to deliver the best results for our clients.
Coalition Building & Grassroots Engagement
When it comes to effecting transformative change, everyone deserves a seat at the table - especially those who can’t afford powerful or well-connected messengers. We build and deploy powerful coalitions, and engage influential voices, to tip the scales in your favor.
Media Relations
Our expertise in generating headline news coverage and editorial board support will ensure your messaging shapes the debate on your issue. We build attention-grabbing events from the ground up, using diverse voices to strengthen your narrative and guide public opinion.
Digital Media & Direct Mail
P|R has already put in the work to make sure your digital media and direct mail campaigns are innovative and effective. From microtargeting to broader persuasion campaigns , we manage content development and resource allocation to achieve maximum message permeation.
Issue Advocacy
Using our time-tested relationships with key influencer groups and media outlets across the state, we have the reach to swiftly raise awareness - and build public pressure - around the important issues you need to amplify in your campaign.
Nonprofit & Foundation Education Campaigns
P|R uses our vast experience working with foundations and nonprofits to develop educational campaigns that resonate with elected officials, the media or the public, setting the stage for future legislative campaigns or ballot measures.
Latinx Strategy
California’s Latinx electorate is powerful and growing. That’s why we partner with Spanish-language media experts at Servimedia, Inc to offer comprehensive messaging, mail, broadcast and digital media strategies. Now more than ever, it is important to ensure a diversity of Latinx voices are heard in the development of public policy and at the ballot box.